OVER 15 YEARS
OF COMMERCIAL EXPERIENCE
Over the past 15 years, I have worked across every stage of the product journey.
From buying and merchandising to sourcing, product development, and brand building, I've helped bring products to market, build commercially successful ranges, strengthen supplier relationships, and identify new growth opportunities.
My experience combines commercial strategy with hands-on execution, ensuring products meet customer needs while driving long-term business success.
RETAIL BUYING | PRODUCT DEVELOPMENT | SOURCING & MANUFACTURING | WHOLESALE & DISTRIBUTION | MERCHANDISING | BRAND STRATEGY | RANGE PLANNING | SUPPLIER NEGOTIATION | OUTERWEAR, ACCESSORIES, JEWELLERY AND SMALLS |
My Resources
The Retail Buyer's Playbook™
The insider guide to understanding how buyers think, what retailers look for and how to position your products for success.
Based on lessons learned from more than 15 years working within retail and buying.
The Sourcing Planner
The Complete Operating System for Product-Based Businesses.
A premium sourcing planner to manage suppliers, production and delivery.
The Founder Manifestation Journal
Build the Business. Create the Wealth. Design the Life.
A luxury guided journal that combines vision, gratitude and disciplined action for entrepreneurs.
The Founder's Collection Bundle
The Founder Collection Bundle combines my three signature resources into a complete business operating system- designed for founders who want clarity, structure and practical tools to build a profitable brand with confidence.
My Services
The Brand & Sourcing Accelerator™
A premium implementation program designed to help founders build profitable product-based businesses.
For entrepreneurs who want expert guidance on:
• Product Selection
• Brand Positioning
• Supplier Sourcing
• Costing & Pricing
• Launch Strategy
Founder Advisory
Personalised strategic guidance for founders looking to accelerate growth, improve profitability and navigate key business decisions.
Limited availability. Application only.
SL Sourcing
End-to-end product development and global sourcing solutions for retailers, wholesalers and emerging brands - from concept through to manufacturing and delivery.
TRUSTED INDUSTRY EXPERIENCE
Our experience includes working with leading South African retailers and brands, including projects across:
WHY WORK WITH ME
There is no shortage of business advice online, but what entrepreneurs truly need is practical experience. I've spent more than 15 years working inside the industry - not simply teaching it.
I've been the buyer reviewing product ranges, worked directly with suppliers and factories, developed products from concept to launch, negotiated pricing and margins, built brands, and solved the challenges founders face every day. My approach is strategic, practical, and commercially focused because great businesses aren't built on theory - they're built on experience.
Founder of: Borelli & SL Sourcing
Host of: Branded & Abundant